Top 5 Virtual Fitness Programs in Latin America Q3 2023

The third quarter of 2023 saw significant activity in the virtual fitness space in Latin America. The top five apps in this category demonstrated various trends in weekly downloads, revenue, and active users.

Strava: Run, Bike, Hike experienced a substantial increase in weekly revenue, peaking at approximately $111K in early September. Weekly downloads showed a steady upward trend, reaching around 84K in mid-September. Active users fluctuated but remained strong, peaking at 1.41M in early September.

Zwift: Ride and Run showed a consistent performance in weekly revenue, hovering around $22K to $24K towards the end of the quarter. Downloads were relatively low, with a peak of 411 in early July. Active users saw minor fluctuations, peaking at 1.5K in late July.

Freeletics: Workouts & Fitness exhibited a varied trend in weekly revenue, reaching a high of about $23K in early September. Downloads peaked at 25K at the end of June, with a noticeable increase again in early September. Active users experienced ups and downs, peaking at 97K in late June.

Workout Planner Muscle Booster saw a significant spike in weekly revenue at the end of July, reaching approximately $26K. Downloads also spiked during the same period, peaking at 7.3K. Active users showed an upward trend, peaking at 44.5K in late July.

Wikiloc Outdoor Navigation GPS demonstrated steady weekly revenue, peaking at around $19.4K in late September. Downloads remained consistent, with the highest at 16.4K in late July. Active users peaked at 51.7K at the end of July, showing a steady engagement throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.